It has been found that direct mail marketing drives five times more sales than email marketing. According to a recent study on direct mail: 60 percent of customers say that receiving direct mail leaves a long-lasting impression in their everyday lives and helps them recall advertising later on. It is because when compared to email, direct mail has a higher response rate of 4.4%.įurthermore, direct mail acquisition response rates are anywhere from 10 to 35 times higher than a traditional digital email campaign. Several companies are trying their luck through digital transformation- direct mail marketing is far from getting old. What is the Average Direct Mail Response Rate? However, if you automate your direct mail campaign by using PostGrid, you can trigger your direct mail campaign to generate leads and sales- all at once, regardless of your industry. Here, it is worth noticing that a few loyal customers may increase profit, despite a low response rate to direct mail.
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